elaboration likelihood model (ELM)

peripheral route

(no message elaboration) / low

persuasive communication –> motivated to process? no –> peripheral cues ( speaker’s credibility, reaction of others, external rewards) –> no change of attitude

elaboration likelihood model

central route

(message elaboration) high

persuasive communication –> motivated to process? yes –> able to process? (free from distraction, sufficient knowledge) yes –> type of cognitive processing –> favorable case –> strong positive attitude change

interpersonal communication

After days of being stuck at home doing household chores, I was finally able to go out ( to beach!!!) with my old friends. Before meeting, we agreed through text that we are going to meet in one place. There were no sign of my friends when I came in the meeting place so I thought I was the first one who got there. Then my friend surprised me by slapping my arm and said “Hoy!” We chatted while waiting for our other friends to come.

What does this have to do with my selected communication act?

Interpersonal communication is the process of sending and receiving information between two or more people(wikipedia). I got interested to this form of communication because it is commonly used. It is also the most easy and preferable. Remember that we had agreed to meet in one place? Why do we have to meet when we can communicate through text?

What my friend and I did after she surprised me is called dyad. According to Microsoft Encarta, it is the most basic form of interpersonal communication. Dyadic communication is when two people send and receive messages as well as evaluate feedback.

Let’s go back to where my friend and I were chatting…

Few minutes later, my other friends came. This time, I was observing them while they were having conversations. Interpersonal communication also happens in small groups. Small-group communication refers to the nature of communication that occurs in groups  that are between two and twelve individuals. In the context of interpersonal communication, it is difficult to define “small group” ( wikipedia). Maybe because there are different types of groups. In this case, our small group falls under the relationship group because the group is more of meeting people for the enjoyment of each other’s company.

While my friends were talking, i noticed that some were gently slapping and some were touching the elbow or arm or somewhere in that part of the person they were talking to. Is this act common when we are talking to a close friend? My curiosity led me to observe other people who are already close to each other when they meet and talk. However, due to some circumstances which I do not wish to enumerate, I just observed few people. They also did some tapping. But, who would be contented with just few observations? So, I asked other people if they do this nonverbal movement/s to their close friend or if their close friend do this to them. But then again, I just managed to ask few people. Some answered that they’ve noticed doing it and vice versa. These people  also said that they thought it’s natural. Some also responded that they haven’t felt that their close friend touched them because they were paying attention  at what their friend was saying. I also asked those people who noticed about the said gesture, “why do they do it?”. Their answers? “nangumusta lang” and ” to get their attention”. Some, unfortunately, have not been a help to a clueless, bothered student because they just replied with a  “wala lang”.

I still want to ask and observe more people.  I’ll also try to find out if the touching thingy is done by people in a specific place such as my hometown.

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